What exactly does LeadForge do?

LeadForge captures inbound leads from your website forms, scores each one on fit and buying signals, tags and assigns them to the right rep, and syncs them into Salesforce, Zapier, or any webhook — so nothing sits in an inbox.

Which CRMs do you sync with?

Native Salesforce sync, plus HubSpot, Pipedrive, Zoho, and any other tool via Zapier or a custom webhook.

Do you identify anonymous visitors who never fill a form?

Not today. LeadForge works on the leads who do contact you — capture, scoring, routing, and CRM sync. Visitor de-anonymisation is on our roadmap, not a feature we ship yet.

Is LeadForge GDPR compliant?

Yes. You own the data your own forms collect, every lead is tied to your account with row-level access control, and contacts can unsubscribe from notifications at any time.

How quickly can we go live?

Sign up, connect your CRM or Zapier webhook, and point your form at LeadForge — most teams are routing their first scored lead the same day.

New · AI lead scoring + Salesforce sync

Never let an inbound lead go cold again.

LeadForge captures every lead your website generates, scores it on fit and buying signals, assigns the right rep, and syncs it straight into Salesforce, Zapier, or any webhook — in seconds, not days.

Book a Live Demo Watch 2-Minute Demo

Guided setup included Cancel anytime Your data stays yours

New lead from Acme Corp

Pricing page form · score 94

Live · last 24h

New leads

+12%

Qualified

+18%

Synced to CRM

+24%

Inbound leads

Sorted by score

AC
Dana Whitfield
Acme Corp · Pricing page form · Sarah
94
Salesforce
NO
Tom Bergen
Northwind · Demo request · Marcus
81
Salesforce
GL
Lena Fischer
Globex · Case study download · Sarah
76
Zapier
IN
Ravi Menon
Initech · Contact form · Unassigned
68
Pending

Scoring insight

Dana Whitfield scored 94 — enterprise domain, pricing-page form. Assigned to Sarah and pushed to Salesforce.

Routes leads into the tools you already use

Salesforce

Zapier

HubSpot

Pipedrive

Zoho

Webhooks

Row-level data isolation Native Salesforce sync Instant lead notifications Live in under a day

How it works

From form submission to assigned pipeline — in seconds

Point your form at LeadForge. We handle the rest.

Lead comes in

A prospect fills in your form — contact page, pricing enquiry, or downloadable resource.

We score it instantly

Company domain, role, message intent, and source page distilled into a 0-100 score.

It's tagged and assigned

Rules tag the lead and hand it to the right rep, with an email alert the moment it lands.

Synced to your CRM

The scored lead flows into Salesforce, Zapier, or any webhook with its full context.

What you get

Stop losing leads to your inbox.

Every feature is built around one outcome: faster follow-up on the leads that matter.

Capture every enquiry

One pipeline for every inbound lead — no more enquiries lost in a shared inbox.

Prioritise the right leads

Automatic scoring on company fit and intent signals, so reps call the best leads first.

Respond in minutes, not days

Instant email alerts and owner assignment the moment a lead arrives.

See what's actually working

Dashboard charts break down lead volume, sources, and score distribution over time.

Automate lead routing

Tags and owner rules mean each lead lands with the right rep without manual triage.

Works with your stack

Native Salesforce sync, plus Zapier and custom webhooks for everything else.

Lead pipeline

Every inbound lead in one place

New enquiries appear in real time with contact details, the form they came from, their score, and who owns them.

See it live

Dana Whitfield

Acme Corp · Pricing page form

Tom Bergen

Northwind · Demo request

Lena Fischer

Globex · Case study download

Ravi Menon

Initech · Contact form

Automatic scoring

Know which leads to call first

Each lead is scored on company fit, role, source page, and message intent — then tagged so your team can filter and sort instantly.

See it live

Dana Whitfield · Acme Corp

94/100

Pricing formEnterprise domainDecision maker

Tom Bergen · Northwind

81/100

Demo requestMid-market

Lena Fischer · Globex

76/100

Case studyMarketing role

CRM sync

Push straight into Salesforce or Zapier

Connect once. Every lead you sync arrives scored, tagged, and assigned to the right rep — or fan it out to any tool via webhook.

See it live

Salesforce

Connected

Leads → Lead object

Zapier

Connected

Catch Hook active

Webhooks

Connected

Custom endpoint

Email alerts

Connected

Team notified

Every sync attempt is logged, with one-click retry on failure

Why it matters

Response speed decides who wins the deal

Published B2B inbound benchmarks (Harvard Business Review, InsideSales, Drift lead-response studies).

21×

More likely to qualify a lead when you respond within 5 minutes

50%

Of buyers choose the vendor that responds first

47h

Average B2B response time to an inbound enquiry

<1 min

LeadForge scores, assigns, and alerts your rep

Early access

We're new — and honest about it

LeadForge is live and in the hands of its first teams. No inflated logo walls, no invented case studies.

Small teams, first

Built for founder-led and small B2B sales teams who handle inbound themselves and can't afford to lose an enquiry.

Your data, isolated

Every lead belongs to your account only, enforced at the database level, with role-based access for your team.

Shaped by early users

We're onboarding our first customers now and building the roadmap around their feedback — including visitor identification.

Pricing

Simple, transparent pricing

Pick a plan that fits your team. Upgrade or cancel anytime.

Setup Fee

$300one-time

Onboarding, CRM mapping, and a guided launch with us.

Get started

Account configuration
CRM field mapping & webhook wiring
Pipeline templates
Guided kickoff session

Questions, answered

Ready to stop losing inbound leads?

Book a 20-minute walkthrough and we'll set up your lead pipeline, scoring rules, and CRM sync with you on the call.

Book a Live Demo Create an account